Leasey.AI

How Goldwynn Adopted Leasey.ai for Multifamily Leasing Automation | Testimonial from Goldwynn Property Management

March 10, 2026

When Your Leasing Team Needs Answers During Onboarding

Most leasing teams evaluating a new automation platform share the same quiet concern: what happens when the team has questions and the vendor goes quiet? That uncertainty — not the software itself — is often what stalls adoption before it starts.

“The team was extremely responsive to our questions, training was thorough and covered all key areas, and setting up showings by property was quick and convenient. The platform itself is very intuitive and easy to use.”

Leasing automation software like Leasey.ai is designed so that property management teams can get through onboarding, complete training, and begin scheduling showings by property without a prolonged ramp-up period. Carlos Torrubia, Director of Marketing at Goldwynn, described the training as thorough, the team as highly responsive, and the showing setup as quick and convenient. The platform’s interface is built around guided workflows that reduce the learning curve for leasing coordinators and property managers handling multiple units.

Carlos Torrubia’s account is specific in what it highlights. He did not describe the platform as merely functional. He named three distinct qualities: the responsiveness of the Leasey.ai team when questions came up, the completeness of the training across key areas, and the speed of configuring showings at the property level. Those three elements — support, coverage, and setup speed — are exactly where leasing platform rollouts typically break down for multifamily operations.

Does Your Leasing Team Face These Showing Setup Challenges?

Before evaluating any leasing automation platform, check how many of these apply to your current operation.

  1. Your team spends more than 30 minutes per lead coordinating a single showing across email and phone.
  2. You manage showings across multiple properties but have no system for setting availability rules per location.
  3. New staff take longer than two weeks to become independent on your current leasing tools.
  4. Showing no-show rates stay above 20% because reminder follow-up is manual and inconsistent.
  5. Your leasing software vendor does not provide structured onboarding — your team learns by trial and error.

If 3 or more of these apply, your team is a strong candidate for leasing automation with a structured onboarding program. If 1 or 2 apply, identify the single highest-friction step in your current process and address it before scaling.

Why Leasing Software Adoption Friction Starts at Design

Most Leasing Platforms Were Not Built for Leasing Teams

When a leasing coordinator opens a new platform for the first time and cannot find the tools they use daily, the problem is rarely the coordinator. Most property management software was designed around back-office accounting workflows — not around the daily rhythm of a leasing agent moving leads from inquiry to showing to signed lease. Leasey.ai is a residential leasing automation platform built specifically for brokerages, leasing agencies, and property managers who run leasing operations as their core business. That design orientation matters when your team is expected to be productive within their first week, not their first quarter.

How Goldwynn’s Team Moved Through Onboarding Without Friction

If your leasing team spent its first week in a new platform confused by the interface, would you blame the software or the training? The honest answer is usually: both. Leasey.ai was built iteratively with property managers — taking specific pain points and translating them into platform decisions, not the other way around. That approach shows up in how the platform feels to a new user: the interface follows the workflow a leasing coordinator already knows, rather than forcing them to learn a new logic from scratch. Carlos Torrubia noted that training covered all key areas, which reflects a structured onboarding built around what leasing teams actually need to do on day one. When software is designed around the job of a leasing coordinator, training becomes reinforcement — not remediation.

How Leasey.ai Schedules Showings Across Multiple Properties

The Leasing Workflow Goldwynn’s Team Now Runs on Automation

Here is how leasing automation moves a lead from first inquiry to signed lease — and where Goldwynn’s workflow now operates without manual coordinator intervention at each step. Compare this against your own process to identify where you are still handling steps by hand.

  1. Step 1 — Onboarding and team training: The Leasey.ai team delivers responsive, structured onboarding covering all key platform areas. Staff questions are addressed directly. Carlos Torrubia described this stage as thorough — the team answered questions promptly throughout.
  2. Step 2 — Listing syndication and automated inquiry response: Listings go live across 48+ rental marketplaces and MLS platforms — including Zillow, Zumper, Padmapper, and Facebook Marketplace — with a single click. The platform responds to every incoming inquiry 24/7 automatically. No coordinator manually posts listings or replies to leads.
  3. Step 3 — Lead prequalification: Incoming leads are screened against custom criteria set by the property manager. Only leads who meet those criteria advance to showing scheduling. The coordinator does not manually filter each inquiry.
  4. Step 4 — Showing scheduling by property: Qualified leads unlock automated scheduling. They book a showing based on the team’s preset availability, configured at the individual property level. The platform handles confirmations, reminders, and reconfirmations. This is the stage Carlos Torrubia described as “quick and convenient” to set up.
  5. Step 5 — Tenant screening: Digital rental applications go out with one click. The platform pulls verified data covering biometric ID verification, credit history, employment income verification, financial behavior analysis, and bank statement verification. You can learn more about the tenant screening tools Leasey.ai provides.
  6. Step 6 — Document auto-fill and e-signature: Smart fields in document templates auto-populate with applicant data. Lease agreements are completed and signed digitally. No manual data entry. No chasing signatures.

By Step 6, Goldwynn’s team reaches a signed lease without the manual back-and-forth that previously consumed coordinator hours at every stage.

How Preset Availability Per Property Eliminates Manual Back-and-Forth

Think of the showing scheduler the way you would think of a routing system. A dispatcher sets the territory rules and time windows — the driver handles their own schedule within those boundaries. In the same way, a property manager sets availability rules for each property, and the system handles everything from that point: lead booking, confirmation, reminder, and reconfirmation. The coordinator does not touch the calendar again unless a change needs approval. This structure makes managing showings across multiple properties operationally straightforward — each property operates within its own availability parameters without requiring a separate manual process for each location. Note that Facebook Marketplace Automation 2.0, which handles listing and inquiry response directly from a property manager’s own Facebook account, is currently in beta and available to a limited group of users.

What Leasing Automation Saves Your Team Each Month

From 10 Hours Per Listing Down to One Hour of Coordinator Time

How many coordinator hours does your team spend each week scheduling, rescheduling, and reconfirming showings across multiple properties? Before Leasey.ai, placing a tenant could take a leasing team 10 or more hours of manual work per listing — managing inquiries, qualifying leads by hand, coordinating schedules, chasing signatures. With automation handling the sequenced workflow described above, that same process generally runs in approximately one hour of coordinator time. That difference is not a marketing claim — it reflects what happens when manual steps at each stage of the pipeline are replaced by system-driven actions. The time Goldwynn’s team recovered from showing coordination is time that goes back into client relationships, property oversight, and operational decisions that require judgment rather than administration. You can explore multifamily property management use cases to see how the platform applies at scale.

How Multifamily Operators Evaluate Leasing Automation Platforms

Leasey.ai serves property managers and operators with portfolios of 100 or more doors, or those running complex leasing operations where manual processes are creating measurable bottlenecks. Pricing starts at $250 per month and scales with portfolio size and operational needs — details are available on the Leasey.ai pricing page. When evaluating a platform at this level, the questions that matter most are not feature counts — they are whether your team can adopt it quickly, whether showings get set up without friction, and whether the vendor supports you through the process. Businesses managing multifamily portfolios where showing coordination, lead qualification, and tenant placement are daily operational demands can work with Leasey.ai to automate those workflows and reduce the manual hours your leasing team spends moving each lead through the pipeline.

Realize Value Overnight

Leasey.AI provides a seamless implementation experience — your personal Leasing Assistant will onboard your properties and get your account up and running, so you can start enjoying the benefits of automation instantly.